Hybrid explainer video - the best of both worlds
You have something to communicate that needs quite a bit of explanation: an (animated) video is of course very suitable for that. But… you also want to keep the message personal. How do you do this?
Basically there were 2 choices: an animation video or a live action video (with real images). Animation video on one hand has the great advantageof really giving body to your explanation. Your ears hear and your eyes see the explanation. This ensures that your story sticks much better than if you just let text, or just a ‘talking head’ tell the story.
But, your story should also be personal, and that really works better with a live action video in which you, or a presenter, explains the story.
Inspired by the NOS op 3 explainers, we have launched the ‘hybrid’ explainer video. With these Hybrid explainer videos you combine the best of both worlds: Reinforcing an explanation through animations and the personal approach of live action or real images video.