Video. Most people agree that a video is the most attractive way to absorb information. It excites, touches emotions and encourages action. But a standard video is no longer enough to increase the interest of your viewers. Are you looking for an eye-catcher? A way to immediately get the attention of your target group, and also to keep it? Get to know the viewer experience (VX). VX is about creating a complete experience for viewers based on their needs. We will tell you how to create such a unique experience and why viewers will remember your message.
Viewer experience: not just a movie
With a VX approach, a video becomes a combination of moving images, design and psychology. You build a completely visually cohesive package that can contain multiple media, such as videos, tutorials, moving infographics, social media fragments, and more. It’s not just something that is presented. Every detail has been deliberately created with the aim of stimulate a specific response. A viewer experience informs, stimulates, touches emotions and motivates your viewers. Take, for example, one of our latest videos on digital property management. It’s personal and interactive. You can choose your own route and thus determine which route you take. EVA is also able to combine live action footage with animation. Take Monday as an example. This company has a clear VX strategy. The atmosphere and feeling in the video is presented well.https://youtu.be/789LHEL2lO4
Everyone has unique needs and reacts to images in their own way. How do you grab the attention of your viewers? That starts with research. Who do you want to reach? What are their expectations? What are their needs? How do they watch video? What do you want them to do after watching? And how can you help them with that?
By asking these questions, you can get a clear picture of the type of content you can use to make your video as authentic and personal as possible.
Short but powerful
Your video is not a cinema movie. Therefore, attract the attention of your viewers as soon as possible and put your most important traits on the map. You only get one chance to make a first impression, so make the most of it! Moreover, the combination of image and sound provides a whole dose of information and it is therefore not necessary to create a long video. The golden rule that we use within EVA for this is:
“Tell in your video everything you want to explain, but keep it as short as possible.”
Ultimately, you want to provoke a specific (re)action. So don’t forget to actually encourage your viewers to do something. End your video with a clear call to action. What should the viewer do after seeing your video? You may want him to visit your website, make a purchase, or share your video.
Viewer experience = way to go
The viewer experience is a proven method. However, the experience does not stop after one video. You must continue to invest in researching your viewers in order to continuously optimize the viewer experience. This way you continue to improve the relationship with the viewer and you both get the desired result!
Do you also want to convince your audience with an ultimate viewer experience? Contact us and we will discuss the possibilities for your organization.