Trade shows and business events are critical moments for companies to stand out, forge new connections, and strengthen existing relationships. However, amidst the crowd and among your competitors’ booths, it is crucial to stand out.
But how do you do this in a smart way? And once you have captured attention, how do you leave a lasting impression? You probably already know where this is going: make use of the power of explainer videos.
The power of explainer videos at trade shows and business events
Stopping power of video
Moving images have a strong allure. Think about a birthday party where the TV suddenly turns on; everyone automatically directs their attention to the screen. The same applies to potential customers passing by your booth at a trade show where an explainer video is playing. The video has stopping power, providing you with the perfect opportunity to initiate conversation.
An explainer video serves as a powerful opener, lowering the barrier for conversation with potential customers. By strategically deploying the video at your booth, you ensure a strong first impression.
Time is precious
In an environment where time is precious and the audience’s attention span is short, it’s crucial to convey your message quickly and effectively. In just a few minutes, an explainer video can present a wealth of information in a way that captures your audience’s attention and enhances their understanding.
While presentations or oral explanations can often be long-winded and risk losing the audience’s attention, an explainer video offers an engaging and visual way to communicate your message.
Multilingual communication
Trade shows often attract an international audience. Explainer videos can be visually crafted in such a way that, without sound, text, or language, you have the ability to effectively convey your message to a diverse audience, regardless of their native language.
Lead generation with interactive videos
Explainer videos can not only inform but also inspire action. By incorporating compelling visual elements and a clear call-to-action, explainer videos can encourage viewers to take further steps, such as requesting more information, attending a demo, or making a purchase. An additional feature we can add is interactive video. This allows your audience to interact with the video content and can also serve as a lead generation tool.
The trade show is over, what now?
After a successful event, it’s important to stay in touch with your target audience. A good way to do this is by sharing an explainer video with them. This allows people to view the information and potentially share it with other decision-makers within their own organization.
Conclusion
Are you looking for an effective way to convey your message at trade shows and business events? At EVA Explainer Video Agency, we’re ready to assist you! Contact us today to discover how our explainer videos can help you engage, involve, and persuade your audience at your next event.