Even though the term B2B (Business to Business) seems to suggest that companies do business with companies. Fortunately, the reality is a lot more personal. It is not just about selling a product or service from one company to another, but also about building trust and providing value to your (business) customers’ employees. And that’s where explainer videos add value in B2B communications. They are like the trusted guide that can take you through a complicated process, service or product, but in a visually appealing and engaging way.
So forget your boring spreadsheets and endless presentations, because today we are going to talk about a more powerful and fun way to get your message across to potential customers within B2B.
The Benefits of Explainer Videos in B2B Marketing
Explainer videos are a valuable asset for B2B marketing strategies. By presenting complex ideas and processes in a visually appealing and understandable way, they increase the engagement of the target audience. This visual content grabs and holds attention, keeping potential customers engaged with your message for longer.
Moreover, explainer videos help strengthen brand recognition. Through consistent branding and an engaging narrative style, companies can effectively communicate and reinforce their brand identity. This helps to leave a lasting impression with potential customers.
Another key benefit is that explainer videos can help shorten sales cycles. By explaining complex products or services in a simple and compelling way, companies can speed up the decision-making process of potential customers. This often results in higher conversion rates and a more efficient sales process.
How Explainer Videos Simplify Complexity
In the world of B2B, concepts and processes can often seem complex and confusing. But using animations, graphics and illustrations, companies can turn abstract ideas into visual representations that are easy to understand. Through step-by-step explanations and clear examples, explainer videos can dissect complex processes and clarify them step by step, giving B2B customers a clear understanding of what your company has to offer.
Moreover, explainer videos offer the flexibility to present information in a personalised way, allowing companies to address the specific needs and interests of their target audience. Whether demonstrating a product, explaining a service or visualising a concept, explainer videos make it easier for B2B customers to understand and appreciate a company’s value proposition.
Optimisation for Different Platforms
The success of an explainer video depends not only on its content, but also on how well it is tailored to the platform on which it is presented.
When creating explainer videos, it is essential to consider the specific requirements of each platform. This includes aspects such as video format, length and subtitles. For websites, for example, it is important to ensure that the video loads quickly and is well integrated with the rest of the content. On social media, where users’ attention spans are shorter, shorter videos with catchy visuals can be more effective. And in email marketing campaigns, showing the video as a GIF file as a preview in the email can increase CTR significantly (also see this blog if you want to know more about how best to send videos by email).
Getting started
At EVA Explainer Video Agency, we specialise in creating high-quality, customised explainer videos for the B2B industry. Whether demonstrating a product, explaining a service or visualising a concept, our expertise and creativity are ready to help your company stand out in the business world.
Contact us to find out how EVA Explainer Video Agency can help you take your B2B marketing strategy to new heights and transform your business!
