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Banks, insurance companies, pension funds, financial advisors and many others financial service providers make smart use of animation explainer videos to explain products, services and concepts in a clear way. An Animation Explainer Video fits exactly with the way of communication that the consumer needs nowadays. For example, you can introduce yourself to potential customers in a smooth and appealing way, explain the process of applying for a loan or explain how your product or service works.
Research has shown that viewers remember up to 95% of a message when it is delivered by video, compared to only 10% when it is delivered by text only. This makes an Animation Explainer Video very effective, especially within financial services.
Below are some examples of explainer videos for Financial Services.
Financial services have changed enormously due to digitization. As a result, many processes, which previously required personal contact, have been going digital for quite some time. For example, your customers can apply for loans online, view current financial statements and exchange data. In addition, potential customers can also form an opinion about your services, without ever having purchased your services.
An Animation Explainer Video boosts your image, credibility and information provision. Your existing and potential customers will understand your services, because they not only absorb the information from an animation video from start to finish better, but also remember it much better. A website with only text and images cannot compete with that!
Products or services within financial services are currently not known to be the most easy to understand. That is precisely why it is important that your customers really understand what a product or service entails and where you distinguish yourself. An animation explainer video is perfect for this and ensures that your message is remembered many times better than without video.
With new or complex financial products, it is very important to properly inform your (potential) customers before they make a purchase. Of course you can explain products during a 1: 1 conversation, but an animation explainer video is much more efficient for this.
Unlike other services, financial services purchases are made with extra caution and consideration. After all, taking out a mortgage / loan or deciding on other financial matters is a serious matter. With an Animation Explainer Video, you can highlight most questions and uncertainties of customers, offer a solution and reassure them. This creates a bond and the confidence that is indispensable in financial services.
Providing clear information within 1 or 2 minutes and increasing interest from it sounds like music to the ears of every financial service provider! By using audiovisual images, you can show your products in action. This creates recognition and trust with the viewer and they simply understand your services better! This gives the potential customer an immediate idea of what to expect from the financial product, which logically results in more interest.
Financial service providers often use the same 'catchy' texts on their website to convince visitors of their credibility and skills. For the consumer, that sounds like a worn out record and the motivation to still read information on the website is very low. An Animation Explainer Video offers an improved experience on your website, where the viewer is entertained and informed from start to finish. This allows you to keep the attention of your visitors and distinguish yourself from the competitor.
Because, unlike in the past, you now have less face-to-face contact with your customers, you have to make an impression in other ways. The first thing your potential customers often see is your website. With an Animation Explainer Video, you can use multiple channels in your corporate identity to appeal to both existing and potential customers. This makes an animation video multifunctional and offers the possibility to show one or more videos, different target groups, via different channels.