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An animation explainer video is a very clear and compelling way to inform potential customers in the construction industry about your product or service.
Below are some examples of explainer videos for the construction industry.
An animated explainer video within the construction industry is a marketing or instructional video used by construction companies to explain their product, service or concept to their target audience.
Are you not convinced that the construction industry and animated explainer videos go well together? The reason why construction services & products and animated explainers go great together: the construction sector is growing fast online. Like most industries, the majority of customers decide online on which company they choose. And online everything is fast, no one takes the time to read. But they do enjoy watching animation videos.
According to research, more than 80% of people are convinced of buying and using a product or service from a specific company after watching their animation explainer video.
Animated Explainer videos work great if you want to inform your exsisting and potential customers. For example, teach your target audience that is looking for a construction company, how to best start their project and how to make sure they don't make the 'beginner mistakes'. Explanation videos are very attractive and easy to follow and understand because our brain processes images much faster than just text. The biggest advantage for you as a construction company? Earn the trust of your potential customers!
Construction events are an excellent way to acquire new customers and strengthen the relationship with your current customers. That being said, it can be really hard to stand out from all the competition, especially when every booth and employee looks the same. An engaging video full of colors and eye-catching animations is a great way to make potential customers stop at your stand. Potential customers who happen to pass by can easily watch a short video from a short distance and thus get the essence of your construction company.
Everyone can tell about what they do in 15 to 20 minute conversations. When you are a true expert in what you do, you will be able to present your expertise in the construction industry in a very simple, easy and understandable way, in a span of 1 or 2 minutes. An animated explanation video is perfect for this and explains your construction company and USP very clearly in a short time.
Your website or social channel is often the first thing customers see about your business. Make the first impression count with a very clear and customer-oriented animation explanation video on your website and social media channels. Make sure your online look is as professional as the professional construction company in real life!
Fact 1: your target audience no longer takes the time to read through your website, e-mail or long social media content. Fact 2: the more (potential) information your target audience knows about your construction company, the more likely they are to work with you. Your own construction animation video is the logical solution with regard to both facts. Stop losing customers!
Videos are the best way to reach your audience and engage them on social platforms. Not only because people like to watch animated explainer videos, but all social platforms also simply love videos. Facebook, LinkedIn and many other social platforms rank your post better if they contain a video. Despite this, very few companies embrace the power of video on social media. This is a great opportunity for your company. Beat your competitors and use the power of video on social media!