Werk & Mantelzorg is moving the Netherlands towards a caregiving-friendly working environment and is thus committed to addressing the major social issue: How do we make it possible to combine work and informal care in the Netherlands?
A previously made animation video by EVA was very popular with the target group of Werk & Mantelzorg. That made them want more, especially for an organization where there is always so much to explain, animation videos are the perfect way to communicate. The challenge, however, was how we could deliver the information to the target group in an accessible and light-hearted way with this new series of animation videos.
For this new series of animation videos for Werk & Mantelzorg we have again chosen the Cartoon animation video style. The scripts are mainly about people, care and work. Which makes our 2D Cartoon video style the best fit. We kept the scripts as informative and light-hearted as possible, with the target audience in mind. The videos remain fascinating and can be used by Werk & Mantelzorg on various channels and moments.
Lenette van Tienhoven
Werk & Mantelzorg