PinkWeb has been providing the most widely used client portal in the accountancy industry for over 20 years. PinkWeb brings information together from various systems into one innovative solution. Their strength lies in the combination of process knowledge, functionality, and dozens of complete integrations.
PinkWeb recently launched a new product called PinkWeb Comply. With this, an accountant can easily set up the KYC process and thus comply with all legislation surrounding it.
For the marketing of PinkWeb Comply, PinkWeb sought a visual way to explain and market the product in which all key USP’s would be highlighted.
An animated video in the PinkWeb Comply house style was the solution, and we were able to create this at EVA for Visma. The original house style was an important element to incorporate into the video, so we created the video in the Silver animation video package. By writing the script according to the ‘Problem – Solution – Explanation – Action’ structure, we were able to address all the USP’s.
Martin van Tol
Product Marketeer - PinkWeb