Valantic challenges its customers to become frontrunners in their business. Looking for opportunities to innovate and grow the business. For Valantic, digital commerce is a total package – at all touch points throughout the customer journey. From strategy to execution. Starting with well thought-out digital strategies. Through the development of technology solutions in data management, commerce and customer engagement. All the way to UX/Design and online marketing.
Valantic works in the wonderful world of digital commerce. In this world, new terms constantly pop up that Valantic’s customers don’t always catch on to either. It is therefore important for Valantic to educate their target audience. And that’s what they wanted to use video for.
And not just any video, but a hybrid explainer video. At Valantic a lot of experts walk around with a good story, and 1 of those good stories was about “Hyperpersonalization. The advantage of using the hybrid explainer video is that, besides the animations that reinforce the explanation, there is also space for the expert in the picture. This way the expert also builds his credibility and the video viewer has a face to the topic as well as Valantic.
Danny Blijenburg
Inbound Marketeer - Valantic