Soudal is a Belgian company specialized in the production of sealants, adhesives, and PU foams for construction, industrial, and DIY applications. They offer solutions for insulation, assembly, and moisture protection.
Soudal faced the challenge of explaining their versatile product range in a simple and understandable way. They wanted to develop a solution that demonstrates step-by-step how their products can be used, from preparation to finishing, ensuring that both professionals and DIY enthusiasts can easily grasp the correct application.
We developed 3D videos for Soudal that explain their product applications step by step. We chose 3D videos because this technique allowed us to present Soudal’s products with depth and realism. This enabled us to show detailed processes, such as how a pipe is thoroughly cleaned and how sealants are applied correctly. By combining their recognizable brand identity with a modern and visually appealing approach, we helped Soudal present their products in a simple and clear way to their target audience.
Mandy van Ballaer
Retail trade marketeer - Soudal