Informore is a supply chain service provider with a state-of-the-art transport management system, which can be adapted to specific customer needs at relatively low cost.
Informore had already done a lot of research about the positive influence of video on the conversion of the website. Informore therefore certainly already used video content, but they did not have a clear animation explainer video yet. That had to change.
For the explainer video for Informore, we chose the Business animation video style based on the target group and the script. It was important for Infomore that it would become clear that they have a unique way of working compared to the competitors. We took this into account while writing the script and in the making of the final animation.
Maurits Jongens
Manager Operations - Informore