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De Keet

De Keet is the impresario, agency and management office of Jochem Myjer, Ronald Goedemondt and Henry van Loon, among others.

De Keet's challenge

Together with its artists, De Keet has developed a new, more efficient way of collaborating with theaters in the Netherlands. But this new way of working does bring a major change in how they work together and therefore requires the necessary introduction and explanation. That is why De Keet came up with the idea of ​​making two explainer videos: the first that should mainly address the ‘problem’ and trigger people to want to know more. And the second video will soon give the full explanation.

2D Cartoon animation video De Keet 2 - EVA Explainer Video Agency
2D Cartoon animation video De Keet 3 - EVA Explainer Video Agency

The video solution

We have chosen 2 videos in 2 different video styles. The first video (shown at the top of this page) has become a Cartoon video, also the best choice for the narrative script. However, the second video was much more about the tooling / platform of De Keet. That is why we opted for the Motion Graphics style.

Video 1 was mainly used by De Keet to enthuse the theaters in the Netherlands and video 2 came after a few weeks to actually explain the solution. Perfect video solution for a great campaign!

Reference De Keet for EVA Explainer Video Agency - Pauline van Kordelaar

Pauline van Kordelaar

Marketing Manager - De Keet BV

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