APG (Algemene Pensioen Groep) is the largest pension administrator in the Netherlands.
APG manages assets of over 600 billion euros for its pension funds, participants and pensioners. As a pension administrator, APG is not only focused on financial returns, but also on its contribution to society. Think of solidarity between generations, sustainability, standards and values, diversity, the climate and digitalization. Because for them, pensions are fundamentally about people, about life and living together.
APG makes a real difference every day. So that you, your parents and your children have a good income. Now, later and later.
APG was looking for an animation video partner. An extension of the video team they can read and write with and where half a word is enough. As their first project, they wanted an internal video with the goal of getting APG people more actively involved in sharing APG content via social media…. An email was clearly not the answer here. An animation video, completely in APG’s house style, was!
We gladly accepted this challenge! The corporate identity for the animation was designed, the story fine-tuned and finally brought to life in a custom animation video within our gold video package. The animation was successfully brought to the attention of all 4,000 employees within APG.
Nina Frissen-Wesche
APG