For weeks you toiled on your video. After going live, you naturally expect immediate results. Perhaps you see the viewers pouring in or you experience the other extreme and nothing happens. In our experience, the real situation is often in the middle. So how do you know if your explainer video is successful? And also has the desired effect? You can measure its success using video statistics.
Reading these video statistics is just a profession. Therefore, in this blog we share the four most important video statistics and how to analyze them in a targeted way.
1. Views give a distorted picture
You probably know them: views, or video views. This figure indicates how many times a video has been viewed. How views are measured depends on the platform. Facebook, Instagram and LinkedIn already count three seconds of viewing time as a view. YouTube takes a little longer. There, a view only counts after 30 seconds of viewing time.
Having a lot of views does not necessarily mean that your video is successful. Many platforms use autoplay; videos here are played automatically. With Facebook and Instagram, you can get a lot of views this way. Other statistics help you determine whether your video is really successful.
2. Look out for the lookout percentage
The viewout percentage shows the average length that you captivated viewers. A low percentage indicates that the average viewer did not find the video interesting enough. The higher the viewout percentage, the faster platforms will recommend your video to other users.
Also look at the time when viewers drop out. What is happening in the video at that point? Maybe the video is too drawn out at that point or maybe there is just a cascade of information. You can use this analysis to improve the next video.
3. The reach of the target audience
In video statistics, you can often find out the demographics of the viewer. This shows, among other things, who the viewer is and where they are located. This shows you whether you are reaching your target audience or target region. You can also see on which device the video is most viewed. Is it on a laptop, or on a phone? With this information, you can optimize your next video.
4. Qualitative engagement
Likes, comments and shares are still the best metrics to measure whether your viewers find the video interesting. Platforms primarily look at these forms of engagement to decide whether to distribute the video further.
Comments are a good place for a creator to get feedback. If you like (or dislike) a video, viewers are often very vocal about it. Do regular quality analysis to find out if the reactions are positive or negative and act on this in your next video. Also read our blog: The primal power of animation videos on social media
Your animation video? Measure it with video statistics
Now you know how to read the video statistics of your explainer video. It’s a great way to learn more about your viewers and the quality of the video. Where did it go wrong? Or what elements are doing super well? What do the platforms feast on, and what videos hardly get distributed? Keep regular stats to optimize your videos!
Are the statistics of your video in a dip? We are happy to help you think about how to optimize your video, feel free to contact us.
