Thanks to the growth of social media and platforms such as YouTube, Vimeo and Netflix, watching a video has become easier and more accessible than ever before. (Instructional) videos have changed the way we take in information. Video consumption plays an important role and provides the opportunity to entertain, connect and learn.
Videos offer a visual and interactive way to consume information. Whether watching film or television series, following news and trends, or getting explanations in an instructional video. In this blog, we dive deeper into instructional videos: what are they and how can you use instructional videos for your business?
What are instructional videos?
Instructional videos are videos that explain step by step how to do something. From learning a new language, improving your cooking skills to learning new software in your organization, instructional videos are an easy and accessible way to build your knowledge and skills.
Instructional videos are used to convey information in an effective and attractive way. For example, by showing the steps of a (complex) process, simplifying a complicated process or preparing people for an action within a procedure.
Why instructional videos?
Thanks to the emergence of modern technology and the growth of the Internet, people have access to unprecedented amounts of information and entertainment. As a result, traditional ways of consuming information, such as reading newspapers and magazines, have been replaced by digital alternatives such as online news sources and streaming platforms.
There has also been a shift in the way people consume information. More and more people prefer videos to text because they can get information in a quick and visually appealing way. An instructional video is perfect for conveying complicated information to your audience.
A Wyzowl survey found that as many as 96% of people will have watched an instructional video to learn more about a product or service by 2022. Also, 91% say they want to see more online videos from companies in 2023. And 51% indicate they would be more likely to share a video with friends and family than any other form of media.
Instructional video created for DIAS by EVA Explainer Video AgencyThe characteristics of an instructional video
Instructional videos have some characteristics that always come up. You can recognize this type of video by these characteristics. An instructional video has, among other things:
- a clear explanation;
- a concrete starting point;
- a businesslike tone of voice;
- interactive elements;
- A structure consisting of successive steps;
- fragments of screen shots or excerpts thereof.
In short, a good instructional video should be clear and understandable, have a logical structure and contain a combination of audio and visual elements. A successful instructional video should convey the information in a clear manner and actively engage the viewer in the learning process.
Instructional video created for Newcom by EVA Explainer Video AgencyTake advantage of instructional videos
Are you convinced that your business could also benefit from instructional videos? Great, take a look at these examples. Or contact us.
