Increase customer loyalty with video

Every entrepreneur strives for a healthy company and getting as many satisfied customers as possible. Unfortunately, offering only a top product or the most excellent service is not enough to allow your company to grow optimally. Okay, but what is? The answer: customer loyalty.

Klantloyaliteit verhogen met videoCreating customer loyalty is the key to both acquiring new customers and retaining customers . Once you create customer loyalty, your customer base will grow organically and thus make your sales a lot easier. Sounds like a good deal right? But what exactly is customer loyalty and how can video help you increase customer loyalty?

What is customer loyalty?
When we talk about customer loyalty, it is about the extent to which your customer feels connected to your product, service or company. The more your customers feel connected to what you offer, the more popular your company becomes. More sales are generated, because a customer who feels involved with your product or service will not quickly look for alternatives. This creates a constant source of income. In that respect, you can compare customer loyalty to a friendship or a relationship. Just as the loyalty of a friend or life partner can make or break your relationship with that person, customer loyalty can make or break your business.

How do you notice if a customer is loyal to your company?
Firstly, customer loyalty is very clear from the way the customer behaves towards you. For example, does the customer recommend others to buy your product? Does the customer place positive reviews on your website? These are all signs that your customer has positive attitude towards your company. Also, this means that the chances of this customer leaving you are very small. On the contrary, there is a good chance that you will get new customers through positive word of mouth.

In psychology this is also referred to as “the social proof.” We humans are simply beings that display a certain herd behavior. When we hear or see that several people absolutely love a particular product, we tend to follow this view. In fact, under the influence of this we can proceed to purchase a certain product even though we did not even intend to do so. Finally, you can also measure customer loyalty by the number of times a customer repeatedly orders your product or service.

Video marketing creates confidence in your product or service
Scientific research has shown that customer loyalty rests mainly on two pillars. The customer’s trust in your company and how much interaction the customer has with your company. First of all pillar number 1, trust. Video marketing is the ideal way to maintain and even increase customer confidence in your company. Why? Trust is all about the emotional bonding of the customer with your product or service. For those who think that emotional bonding can be achieved through prize bangers and gifts – forget about it! You gain trust from a customer by having a dialogue, thinking along in solutions and offering a certain brand experience. Video marketing is an highly suitable method for this.

Pictures says more than a 1000 words. Market research shows that 50% of internet users watch a video of a product or service before purchasing. Seeing a product or service explained in a clear animation video builds confidence in the customer. This encourages the customer to purchase the product or service. In addition, a catchy video marketing strategy, as part of the branding strategy, is by far the most effective way to position your brand on the market. With this you show how your company distinguishes itself positively from the competitors in the market and of course which problems you solve from your potential customers. This also strengthens consumer confidence in your product or service. This will make the consumer less likely to trade your organization for a competitor.

More, more and more interaction!
handshake, hands, laptopSo far the first pillar, trust. The second pillar on which customer loyalty is based is: interaction. The more interaction the customer has with your company, the more loyal this customer will be towards your products or services. Consumers today are flooded with all kinds of impersonal advertisements. Does this lead to additional sales? Certainly …. but customer loyalty will not be achieved if the customer feels that he is nothing more than a “number”. In order to create customer loyalty, it is important that you approach the consumer in a more personal matter and a catchy video marketing message can really make the difference.

A nice video that addresses the actual problems of customers and also solves them, will create an effective interaction with the customer. The result of this interaction is that, customers develop an emotional bond with your company and vision (read: not only with one specific product or with the price of the product). In the long run, this emotional bond will ensure that the customer will also buy future products, regardless of the price, because he can identify with (the vision of) your company and what you offer.

It has recently become possible to actually make your animation videos or real images videos interactive. At the end of 2019, we launched the interactive video feature that gives the viewer control over his or her video experience. Let them make decisions, ask them questions, let them fill out forms and much more!

Find more information about interactive videos and how to integrate it into your video marketing strategy here : click here for more info on interactive video.

Finally, interaction allows you to achieve and maintain customer loyalty. Customers who have already ordered your product or service, already know that you are offering something good. You no longer need to convince them of this. The interaction that you can achieve with video marketing, in this case, serves to keep the existing customers by giving them attention. Let them know that you value them as a customer, communicate updates, improvements and visually take the customer into your world. Show the customer that he/she is the king/queen, and that as a company you do everything to give them the best experience. For example, thank you videos after a purchase, videos that answer certain customer questions, videos that explain processes or showcase testimonials from other customers.

What is possible in the world of video marketing?
Of course, there are countless options for increasing customer loyalty through animation videos. In particular video marketing through the ‘Motion Graphics & Text ‘ and ‘Cartoon’ styles is effective in creating customer interaction and creating an emotional connection between your company and the customer.

“Motion Graphics” are moving graphics or texts that are represented by video. Because the images are graphic, they can be designed as desired in such a way that they seamlessly match the needs of your target group. Many companies also use Motion Graphics to increase the recognisability of their logo or name by displaying it in video. All in all, this creates trust and emotional bond with the company.

The ‘Cartoon’ style is characterized by telling a certain story and is perhaps the most effective option to increase customer loyalty. It’s because the customer is really included in the story about the vision of your company and the product, so that he learns more about the company. In addition, the approach of a “Cartoon” is that a certain problem is illustrated with which the customer can identify. A suitable solution is also offered immediately. Many large and small companies are already making extensive use of this style of video marketing. It is a very effective style to create trust and emotional bonding, and with that, customer loyalty.

Conclusion

As mentioned before, customer loyalty is one of the most important factors in attracting and keeping new customers. Creating emotional bonding, trust and interaction with the customer will ensure an increasement in the customers loyalty and as a result your company will grow. Video marketing is a perfect way to create customer loyalty. It offers customers the opportunity to get to know your brand and to develop an emotional bond with your company. With video marketing you can enthusiastically and visually offer your customers a solution to the problems they encounter. In the digital age we are in now, this has become an indispensable tool for many companies!

Want to know more about this? Do not hesitate and contact us!

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