Whether you’re a startup looking to introduce a brand-new product or an established manufacturing company aiming to better explain your products, this blog is for you! Discover how visual explainer videos can serve as powerful tools to effectively convey the features of your products, capture the attention of potential customers and partners, and strengthen your competitive position in the market.
The importance of explainer videos for manufacturing companies
Explainer videos are a perfect communication tool for manufacturing companies because they can explain complex production processes and advanced technologies or products in a clear and accessible manner.
An important reason for the effectiveness of explainer videos in this sector is the concept of dual coding. Dual coding means that information is presented both visually and verbally, activating different parts of the brain and enhancing understanding and retention. In an environment where technical terminology and complex procedures are common, explainer videos can visually clarify this information while also being verbally explained. This makes it easier for both employees and managers to understand and apply the information, leading to improved quality and strengthened communication within a manufacturing industry.
Use cases of explainer videos for manufacturing companies.
Product demonstration
Explainer videos are used within manufacturing companies to demonstrate the operation and benefits of new products. Through visual animations and clear explanations, potential customers can gain a better understanding of how the product works and how it can fulfill their needs.
Process explanation
Organizations within the manufacturing industry use explainer videos to explain complex production processes and technologies to customers, stakeholders, or new employees. This can help make the production process more transparent and increase customer confidence.
Customer service and support
Explainer videos can be used as part of customer service and support to answer common questions and resolve issues. By providing instructional videos on installation, maintenance, or troubleshooting, manufacturing companies can increase customer satisfaction and reduce the pressure on their customer service team.
Safety training
For manufacturing companies where safety plays a crucial role, explainer videos can be used to train employees on safety procedures and guidelines. This helps increase awareness of safety issues and reduce the number of accidents in the workplace. An additional step in terms of engagement and learning could be to make the video interactive.
Marketing and promotion
Explainer videos can be used as part of the marketing strategy of manufacturing industries to promote their products or services. Through creative storytelling and attractive visuals, companies can increase brand awareness and attract potential customers.
International expansion and globalization in the manufacturing industry
International expansion for organizations within the manufacturing industry presents opportunities, but also challenges. Explainer videos can play a crucial role in entering new markets by communicating complex information in a clear and accessible manner. Adapting explainer videos to local needs and cultural differences can help create an effective communication strategy for international markets.
It is also important to comply with international rules and regulations. Explainer videos can assist in training employees and partners to understand and comply with regulations for import, export, and other legal requirements. Through clear instructions and visualizations, these videos can help simplify the complexity of regulations and promote compliance.
And what now?
The first thing you can do as a manufacturing company is conduct a thorough analysis of your communication needs and objectives. What information needs to be communicated? To whom? And for what purpose? Answering these questions will help determine the appropriate content, message, and company interests for the explainer videos.
EVA is ready to guide you through the entire process, from the first brainstorming session to the moment your explainer video goes online. Want to learn more? Contact us.
