As an insurer, it is important to explain complex insurance concepts to your customers in a simple and accessible manner. Insurance can often be complicated, with various terms, conditions, and coverages (or lack thereof) that not everyone is familiar with. Therefore, it is crucial to communicate this complex matter in an understandable way so that customers can make well-informed decisions about their insurance needs (and you as the insurer can sell more policies).
The importance of explainer videos for insurers
As an insurer, it’s crucial to make complex insurance concepts understandable for customers. Explainer videos offer an effective solution, allowing insurance products and services to be explained clearly and visually appealing.
An important reason for the effectiveness of explainer videos in the insurance sector is the concept of dual coding. Dual coding involves presenting information both visually and verbally, activating different parts of the brain and enhancing understanding and retention. In an industry where insurance jargon and technical details are common, explainer videos can visually clarify this information while simultaneously providing verbal explanations. This makes it easier for both customers and employees to understand and apply the information, leading to better decision-making, increased customer satisfaction, and improved communication within the insurance sector.
Use cases of explainer videos for insurers
Explanation of policy terms and conditions
Insurance policies often contain complex legal language that can be difficult for customers to understand. Explainer videos can be used to explain important policy terms and provisions in a simple and clear manner, providing customers with a better understanding of their coverage and obligations.
Claims process
Filing an insurance claim can be a confusing process for customers. Explainer videos can step-by-step explain the claims process, including what is expected from the customer, which documents are required, and how long the process may take. This can help customers better understand the process and reassure them during difficult times.
Risk management advice
Insurers can utilize explainer videos to inform customers about risk management practices and preventive measures they can take to protect their properties and assets. These videos can include practical tips and advice on topics such as fire safety, theft prevention, and risk reduction.
Customer service and support
Explainer videos can be utilized as a self-service support resource for customers. These videos can provide answers to frequently asked questions about insurance products, claims, billing, and more, enabling customers to quickly and easily find answers to their inquiries.
Introduction of new insurance products
Explainer videos can be used to introduce new insurance products to customers. These videos can explain the key features and benefits of the new product in a concise and engaging manner, providing customers with better information when making decisions about their insurance.
Inclusivity in explainer videos
Inclusivity is essential for insurers, including in their explainer videos. By embracing diversity and inclusion in these videos, insurers can not only appeal to a broader audience but also have a positive impact on their reputation and brand image. This can be achieved by incorporating diverse characters and scenarios in the videos, representing various ethnic backgrounds, ages, genders, and physical characteristics.
In addition, it’s important to ensure language and accessibility in explainer videos. Using simple language and adding subtitles or multilingual options ensures that the message is understandable to everyone. By addressing topics relevant to diverse audiences, insurers can demonstrate that they consider the unique needs and challenges of different communities, which can lead to greater engagement and trust among a broader audience.
And what now?
The first thing you can do as an insurer is to conduct a thorough analysis of your communication needs and objectives. What information needs to be communicated? To whom? And for what purpose? Answering these questions will help determine the appropriate content, message, and business interests for the explainer videos.
EVA is ready to guide insurers through the entire process, from the initial brainstorming session to the moment your explainer video goes online. By collaborating with EVA, the message can be conveyed clearly and effectively, resulting in an impactful communication strategy for the insurance sector.
