E-learning and training programs today are increasingly digital and constantly evolving. Creating engaging and effective learning materials is essential for the success of your educational programs. Explainer videos can be a powerful tool in this regard.
In this article, we will delve into the value of explainer videos for e-learning and training.
The Importance of Explainer Videos in E-Learning and Training
As a provider of e-learning and training, it is crucial to convey complex concepts in an understandable way to both employees and clients. Explainer videos offer an effective solution to explain products and services clearly and visually appealing.
An important reason for the effectiveness of explainer videos in our industry is the concept of dual coding. Dual coding means that information is presented both visually and verbally, activating different parts of the brain and enhancing comprehension and retention. In a sector where jargon and technical details are common, explainer videos can clarify this information visually while simultaneously providing verbal explanations. This makes it easier for both clients and employees to understand and apply the information, resulting in improved decision-making, increased customer satisfaction, and better communication within the e-learning and training industry.
Use Cases of Explainer Videos for Companies Offering E-Learning and Training
Instructional videos
For complex topics or procedures, instructional videos can be created to provide step-by-step guidance. These videos might, for example, demonstrate how to use specific software, develop a particular skill, or perform a specific task.
Summaries of Course Material
After completing a course, explainer videos can be used to summarize the key concepts and information. This can help students review and remember the core points, and it can also serve as a handy reference for future use.
Internal Training for Employees
Companies can use explainer videos to facilitate internal training for employees. These videos can, for example, introduce new employees to company processes, corporate culture, safety training (see example below), or specific software applications used within the company.
Sales Support
Sales teams can use explainer videos as part of their sales strategies to inform and persuade potential customers. These videos can, for example, demonstrate how the product or service solves problems, how it stands out from competitors, or how it adds value to the customer’s business operations.
Microlearning
Microlearning is quite simple: instead of taking long lessons, you learn small chunks of information, such as short videos, quizzes, or brief texts. These pieces of information are often presented in explainer videos. Why? Because we live in a busy world where we get quickly distracted. By learning in small chunks, we can better focus and remember what we learn. It’s a convenient way to acquire knowledge that we need quickly without feeling overwhelmed by information.
The beauty of microlearning is that you can do it anytime and anywhere, whenever it suits you. Whether you’re at work, on the go, or relaxing at home, you can quickly learn something new. And because microlearning works on your phone, you always have access to your learning materials. It’s incredibly convenient and flexible. The best part is that you can immediately apply what you learn to your daily life.
And what now?
The first thing you, as a provider of e-learning and training, should do is conduct a thorough analysis of your communication needs and objectives. What information needs to be communicated? To whom? And with what purpose? Answering these questions will help in determining the appropriate content, message, and business interests for the explainer videos.
EVA is ready to create the perfect video content for your e-learning and training programs. From the initial brainstorming session to the moment your explainer video goes live, we’ll be with you every step of the way. Contact us to discuss the possibilities!
