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Social media marketing is a modern variant of marketing. As a company you can easily reach a large number of people. It is very accessible and also gives SMEs and freelancers the opportunity to come up with a comprehensive marketing strategy. Unfortunately, due to its popularity, social media has been overloaded with content and it is no longer so easy to stand out.

A successful way to reach your target group via social media is through the use of video marketing. According to The Marketing Helpline, posts that use video are viewed 48% more than posts without. Not only because the viewer’s attention is drawn faster, but also because the use of video positively influences the algorithms of these social media platforms.

If, like 60% of all companies worldwide, you want to use (Biteable) video as a marketing tool, you need a good social media strategy. Of course you don’t want to randomly put videos online: in hopes of blessing. You want measurable goals so that afterwards you can say, “Yeah, this really drove more customers or retention.”

To help you design the perfect social media strategy, we have written a clear e-book:
“This is how you ensure the optimal Social Media strategy with an animation video”.